If you lived in the UAE for any period of time, you're probably aware that the word "Masafi" is synonymous with "water". So it's with great shame that I read this article:
ABU DHABI // A massive batch of Masafi water was deemed unfit for human consumption according to the Abu Dhabi Food Control Authority, which issued an order late last month demanding that the bottles be recalled from the shelves of retail stores through the Emirates. The ADFC confirmed yesterday that a half-million water bottles produced on October 12, 2009 with an expiration date of October 11, 2010 were contaminated, containing “impurities visible to the naked eye,” according to its press release. Sources at Masafi confirmed that 500,000 bottles had been ordered for recall. The company would not specify what the contamination was.
Regardless, I drank Masafi last night, and will drink some more today. I support them 100%.
Here's a brief introduction about the village of Masafi (stands for "Pure Water" in Arabic):